Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.
This very short book - a pamphlet really - began as a series of lectures given over a ten-year period. It's based on talks given at the National Press Club, to the Council for Chemical Research, to various universities and national labs, and in informal speeches in the corners of dining rooms when I spoke to small groups. I thought of expanding it to be a “big” book but instead chose to distill and concentrate the ideas to the essence of what an engineer needs to know. My hope is that practicing engineers, who are often busy, will use it as a quick start guide. It boils down my own observations and practice as a person who truly works in the trenches of public outreach: every day I'm in a studio or an editing suite preparing some media piece to share with the public - a piece that defines what an engineer is, what he or she does, and why their work is important. The complete book can be downloaded for free at google books, or read on screen at this web site.
The essays can be purchased in either paperbound or ebook versions. We've take care to make it available on all major platforms. You can purchase it from Amazon in a paperbound edition, or for their Kindle, Barnes & Nobles Nook reader, as a Google Books, and soon for the iPad and iPhone from Apple's iBookstore.