This very short book - its a breezy 62 pages! - distills what Bill has learned over the last 15 years communicating to the public: It boils down his observations and practice as a person who truly works in the trenches of public outreach. Intended as a quick start guide to new media for practicing engineers and academics, the book guides the reader through the hows and whys of new media.
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.
Complete book (1.1 MB)
Front Matter (including front cover, publication data, and intellectual property notice)
Chapter 1: Introduction
Chapter 2: The new media landscape & its affect on science journalism
Chapter 3: New Media isn't just Old Media Delivered in a New Way
Chapter 4: How Engineers should talk to the public
Chapter 5: New media in action: Two hypothetical case studies
Chapter 6: Conclusions: Creating Zing!
Back Matter (including Further Reading, Author Bio, Note on Type & back cover)
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