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Bill's new book is now available!

Order from Amazon or download a pdf for free

This very short book - its a breezy 62 pages! - distills what Bill has learned over the last 15 years communicating to the public: It boils down his observations and practice as a person who truly works in the trenches of public outreach. Intended as a quick start guide to new media for practicing engineers and academics, the book guides the reader through the hows and whys of new media.

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

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Order a paperbound copy directly from Amazon

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Download a pdf of the book for free!

Complete book (1.1 MB)

Section-by-section

Front Matter (including front cover, publication data, and intellectual property notice)

Table of Contents and Preface

Chapter 1: Introduction

Chapter 2: The new media landscape & its affect on science journalism

Chapter 3: New Media isn't just Old Media Delivered in a New Way

Chapter 4: How Engineers should talk to the public

Chapter 5: New media in action: Two hypothetical case studies

Chapter 6: Conclusions: Creating Zing!

Back Matter (including Further Reading, Author Bio, Note on Type & back cover)

You can redistribute and post the pdf of this book This book is released under the Creative Commons Share-Alike 3.0 License. For details see http://creativecommons.org/licenses/by-sa/3.0/legalcode. In simple language this means you are free to do the following: a) to Share, e.g., to copy, distribute and transmit the work; and b) to remix, that is to adapt the work under the following conditions: Attribution - You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Share Alike - If you alter, transform, or build upon this work, you may distribute the resulting work only under the same, similar or a compatible license.